Changes in Media and Public Opinion

Straun Boston, Paul Encinas, Daniel Fong, Matthias Fuchs

PLSI 463 Fall 1999 SFSU



Since the invention of newspapers, media has always had a major role in the shaping of opinion. The media has used newspapers, radio, television and now the Internet to form public opinion. People have always tried to censor the different forms of media and there has always been a strong resistance to censorship of broadcast in the United States.

While the impact of television on the political attitudes on people has generally increased, the importance of newspapers has steadily declined. Despite the fact that newspapers convey a much greater amount of information and a more in-depth coverage of political events, most people nowadays put a far greater trust in the information presented on TV. A reason for that might be the fact that many papers are in a way biased, in contrast to TV. Because of this, newspapers are no longer seen as an effective medium for political advertising.

There is a false image of television and film being operated by a bunch of liberals who air programs for the masses; however, this is not the case. We will discuss the truth behind Hollywood, and why right-wing conservatives censor all scripts before they hit production. Also, we will discuss how politics and economics play a role in what you and I watch.
Radio has played an important role for the media since the 1920's. It has shaped, created positive stimulants, enlightened, and evoked emotions in our lives for entertainment and news purposes. But who controls the power of the radio waves and who determines what format to use to place these issues sent out to the public? Radio has been labeled the invisible medium because people could listen to the radio while performing their daily activities. With the use of imagination, proper charismatic radio personalities, and constant blasting of information and ideals we as the public are sometimes left in the dust

In this paper we will highlight the different ways in which the media and politicians use the newspapers, radio, TV, and most recently the Internet.